Permanent makeup is possible through a procedure called micropigmentation in which an organic pigment is embedded beneath the skin to add permanent color.
The procedure involves the use of a hand-held device that punctures the skin hundreds of times per minute with a very thin needle and pushes the pigment into the desired location.
In addition to defining the eyes, micropigmentation is used to enhance eyebrows and lips and can permanently create the look of blush and eye shadow.